Marigold Butterfly Library
Last updated: 01 January 2026
1. Who We Are
Marigold Butterfly Library (“the Website”) is operated by:
Marigold Butterfly Limited
United Kingdom
We are the data controller for the personal data collected through this Website.
Contact email:
contact@marigoldbutterflylibrary.com
2. What Personal Data We Collect
We may collect and process the following personal data:
- Identity data: name (if provided)
- Contact data: email address
- Transaction data: purchase records (digital products only)
- Technical data: IP address, browser type, device information
- Usage data: interactions with the Website
- Marketing preferences (where applicable)
We do not knowingly collect data from children.
3. How We Collect Your Data
We collect data when you:
- Subscribe to emails or newsletters
- Download free resources
- Make a purchase through our WooCommerce shop
- Contact us directly
- Browse the Website (via cookies and analytics)
4. Legal Basis for Processing (UK GDPR)
Under UK GDPR, we rely on the following lawful bases:
- Consent – when you subscribe to emails or download free resources
- Contract – to provide digital products you purchase
- Legal obligation – for accounting and record-keeping
- Legitimate interests – to operate and improve the Website
You may withdraw consent at any time.
5. How We Use Your Data
We use personal data to:
- Provide access to downloads and purchases
- Send communications you opt into
- Respond to enquiries
- Improve website functionality
- Meet legal and accounting obligations
We do not sell or rent your personal data.
6. Cookies
We use cookies to:
- Ensure the Website functions properly
- Enable WooCommerce transactions
- Analyse site usage
You can manage cookies via your browser settings.
7. Marketing Communications
If you opt in:
- We may send occasional emails related to the library, blog, or free resources
- You can unsubscribe at any time via the link in our emails
8. Third-Party Services
We may use trusted third-party services, including:
- WooCommerce
- Payment processors
- Email marketing providers
- Website analytics tools
These providers process data under their own privacy policies and only as necessary.
We do not store payment card details.
9. Donations and Payment Data
If you choose to make a donation:
- Payments are processed securely via third-party payment providers
- We do not store your payment card details
- We may retain a record of the donation for accounting and legal purposes
Personal data associated with donations is processed in accordance with this Privacy Policy and UK GDPR.
10. Data Retention
We retain personal data only as long as necessary:
- To provide services
- To comply with legal and accounting requirements
11. Your UK GDPR Rights
You have the right to:
- Access your personal data
- Request correction
- Request erasure
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent at any time
To exercise your rights, contact us at the email above.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
12. Data Security
We take reasonable technical and organisational measures to protect your data. However, no system is completely secure.
13. Changes to This Policy
We may update this Privacy Policy occasionally. The latest version will always be available on this page.
